After Super Bowl 44, Let’s Kill “Who Dat?”
by L. Arthalia Cravin
Who Dat? Who Dat? Who Dat? I’ve just about had enough of “Who Dat?” I know it’s Super Bowl time, and the N. O. Saint’s haven’t been to one in forty years, but a person can only take so much of “Who Dat?”
In August 2007 I wrote a column entitled: “Shibboleth: Honey Bunches Of Oats.” The column can be accessed at this website by clicking on “Wednesday Wisdom Archive” in the left-hand links, then reviewing the list of past columns. In my “Shibboleth” column I wondered how many people have paid close attention to the then Honey Bunches of Oats commercial that was airing on television. I wondered if I was the only person in the world who has noticed the way in which the black lady said: “Have you tried Honey Bunches of Oats?” If you saw the commercial, she was the first to appear and was wearing a white covering on her hair. What bothered me enough to fire off letters to Kraft Foods executives was what I saw as “deliberate denigration” of the black woman requiring her to pronounce “of” as “uh” so as to make her appear uneducated or illiterate. Well a Kraft Foods executive called me immediately after reading the column explaining that her articulation was her natural speech to which I then asked: “Is it to harder to say “uh Oats,” than to say “of Oats?” “Of Oats” rolls off the tongue quite effortlessly, while trying to say “Uh Oats,” is quite unnatural and requires too much effort. I then asked the “good executive” why no one else in the commercial mispronounced “of?” They agreed to review the commercial. Well the commercial changed, and given the recent economic downturn, it may have been pulled altogether.
In my “Shibboleth” column I asked this: “Have you ever heard of the term “shibboleth?” If you haven’t, turn to the Old Testament book of Judges. Judges is the seventh book in the Old Testament and appears after the book of Joshua. Now go to the 12th chapter and the 6th verse, which reads: “Then said they unto him, Say now SHIBBOLETH: and he said Sibboleth: for he could not frame to pronounce it right. Then they took him, and slew him at the passages of Jordan: and there fell at that time of the Ephramites forty and two thousand.” So what does “Shibboleth” and the Book of Judges have to do with “Honey Bunches of Oats?” A lot. Webster’s dictionary defines a “shibboleth” as “a password, phrase, custom, or usage that reliably distinguishes the members of one group or class from another.” If you will now re-read Judges 12:6 you will see that the person who could how pronounce the “SH” sound in the word “shibboleth” was killed on the spot. Wonder why? If you will read the rest of the story in Judges you will see that the Gileadites and the Ephramites were at war with each other. The Gileadites left over Jordan, and it just so happened that a group of escapee Ephramites wanted to go along as well. When they were confronted about their identity, the Gileadites asked if they were Ephramites, to which they responded “No, we are not.” They were then required to pronounce the word, “shibboleth.” As each one failed to pronounce the “sh” sound he was killed.




